Internal operations platform
Varivendio
AI-powered e-commerce operations dashboard for Varivendio LLC.
An internal platform that combines advertising data and store data to automate product decisions for the company's own online stores.
What is Varivendio
The internal operations dashboard of Varivendio LLC.
Varivendio is the internal operations dashboard of Varivendio LLC, an e-commerce company. The platform centralizes product catalog management, cost-of-goods (COGS) monitoring, profitability analysis, and advertising performance for the company's own online stores.
Catalog management
A single source of truth for the products sold across the company's own stores.
COGS monitoring
Tracks cost of goods per product so margins stay accurate as supplier prices move.
Profitability analysis
Daily profit-and-loss that ties revenue, costs, and ad spend back to each product.
Advertising performance
Campaign metrics joined to sales so spend is judged against actual results.
Google Ads API
How we use the Google Ads API.
Varivendio integrates with the Google Ads API to manage advertising for Varivendio LLC's own e-commerce stores. The integration is strictly first-party and internal.
First-party use only
We use the Google Ads API exclusively for our own Google Ads accounts. We do not manage advertising for clients or any third parties.
Use case — daily performance sync
Each day we retrieve campaign performance and ad spend (spend, conversions) per product and link it to our Shopify sales data.
Goal — automated product decisions
We identify products that have ad spend but no sales and pause them, and shift budget toward products that are profitable — automatically, based on the combined data.
Data handling
Data is stored in our own database and used only internally. We do not resell data and provide no third-party access to it.
In short: the Google Ads API is read into Varivendio to automate budget and product decisions for Varivendio LLC's own stores. No data leaves the company and no external party can access it.
Company
About Varivendio LLC.
Varivendio LLC is an e-commerce company that operates its own online stores in the United States. Varivendio is the company's internal tooling — it is not a product sold to third parties.
Contact
Get in touch.
For questions about Varivendio or this integration, contact us at:
info@varivendio.com